Customer Acquisition Cost Calculator
Calculate CAC and LTV-to-CAC ratio for marketing efficiency. This calculator computes CAC and compares it against your LTV to evaluate advertising efficiency.
Formula & Math Logic
CAC = Total Marketing Spend / New Customers. Ratio = LTV / CAC.
Worked Calculation Example
$10k Spend for 200 Customers
CAC is $50. With a customer LTV of $150, the LTV:CAC ratio is 3.0, representing a healthy profile.
Frequently Asked Questions (FAQ)
What is a good LTV:CAC ratio?
An LTV:CAC ratio of 3:1 or higher is considered healthy for a growing business.
Related Calculators
Embed on Your Site
Put this calculator onto your own blog or client client web dashboard using our white-label embeds.
Configure Embed Codes →